build your movement here
Posted by suneelgupta on November 5, 2008
At MozCamp Europe, where I met many members of the Firefox community, it became clear to me that Mozilla hasn’t just built a product…it has built a movement. I wonder if the next step is to help others build theirs.
LinkedIn recently created a suite of applications to enable its users to have a stronger professional web presence. The question is whether Mozilla should create a similar suite of applications to strengthen web capabilities for movements and if so, what kinds of tools should be included in the suite?
My sense is that developing a “Movement Suite” makes sense for three reasons. First, in recent weeks, we have started to think hard about how to engage a broader public. One clear way to accomplish this is to support a long tail of missions that need to leverage the web to accomplish their goals. Second, Firefox-based movements would organically attract and retain new people to the user community. Third, making the web a better tool for social good aligns with Mozilla’s overall mission to make the web a healthier place.
If we agree that this makes sense, then let’s think about the type of tools a Movement Suite would include. Atul Varma and I brainstormed about this for a bit and developed some initial thoughts:
1. A mass-mailing tool for email campaigns. For example, a Mail Chimp type tool to help movements design compelling emails and distribute them at scale.
2. A discussion tool to promote ideas and encourage discussion. Atul pointed out that of the 15 candidates that recently for the San Francisco Board of Education, only 7 of them set up websites, and only 1 of those 7 had a campaign blog.
3. A concept sharing tool to help collaborate on vision. For example, LinkedIn included Slide Share in their application suite and we could consider including a similar tool.
Those are just some initial thoughts and this list needs expansion. If you wanted to start a new movement today, what types of tools would you need to get it off the ground quickly?