gupta.think

roughly edged ideas about building stuff

Archive for the ‘Movement’ Category

thoughts on the mozilla mission

Posted by suneelgupta on July 12, 2009

mozilla logo

Inspired by the 3.5 launch, Q3 goal setting, this post (John), and that post (Mitchell), I took an *unsolicited* crack at a mission statement for Mozilla into and through 2010. It’s a work in progress, so post your comments and thoughts:

———–
In the next 18 months, we turn big ideas into executable goals. We expand our global impact, while empowering others to expand theirs. We remain entrepreneurial, while leveraging the opportunities that accompany our scale. We strengthen our grassroots fight, while realizing our brand-built ability to influence decisions at the highest levels. We deepen the commitment to our existing community, while building new relationships with the remaining 75% of the planet. We engage these people, many of whom will discover the web for the very first time, with a time-tested promise that Mozilla can be a meaningful part of anyone’s life.

For those who choose to participate, Mozilla is your enabler.
For those who aim to innovate, Mozilla is your vehicle.
For those who aspire to change the world, Mozilla is your partner.

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should Mozilla empower movements?

Posted by suneelgupta on November 11, 2008

In my last post (build your movement here), I thought out loud about Mozilla creating a “Movement Suite”, which would offer a set of applications to empower any group looking to build or expand a movement. In his reply, Mark Surman correctly pointed out that existing sites, such as Social Source Commons, have similar offerings. So there are two issues here: 1) whether Mozilla can make a meaningful contribution in the movement empowerment space; and 2) whether Mozilla would be competing with existing sites if it made this contribution.

1. Can Mozilla make meaningful contributions to a crowded space of sites that offer a central point for movements to build their toolkits? My sense is that we can for two reasons. First, the Mozilla add-ons site, which would be a natural place for a “movement suite” to live, has the traffic to ramp adoption of movement applications better than any other mission-based site I’m aware of. According to alexa.com, mozilla.org is the 797th most popular online site (over the past 3 months) and nearly 85% of that traffic directs itself to the add-ons site. The ramp is further illustrated by the following chart, which compares mozilla.org traffic with that of techsoup.org, a fantastic and relatively well-known resource for movement builders.

Mozilla.org and Techsoup.org Traffic

The second, and more important reason, is that Mozilla has enough trust to ramp a movement suite. A high traffic applications site doesn’t have impact if a user doesn’t trust it enough to proceed with a download. At the beginning of the year, Ken Kovash at Mozilla announced that 600 million add-ons had been downloaded from Mozilla.org. This is a positive sign of trust.

2. Would Mozilla be competing with existing sites like Social Source and Tech Soup if it decided to help empower movements? I don’t think it would. The primary objective of a “movement suite” is not to build, but to gather existing applications into a central point. Mozilla’s add-ons site currently hosts over 6,000 add-ons, the overwhelming majority of which were not built internally. To create a movement suite, Mozilla might pick the best 8-10 applications for movement building and package them, like Linked In did with its application suite. If other non-profit sites share our vision to empower movements by guiding them to the right tools, then we would be supporting their mission, not competing against it.

Furthermore, a movement suite might actually include tools built by other movement enablers. Mozilla’s objective would be to promote these tools widely so that more movements have the tools they need to operate effectively.

Lots of wrinkles and further thought needed here. First, we need to continue to build our list of applications that would go into the suite (eg, what does a group need to build a movement effectively?). Second, we need to determine a fair way to select the best applications that achieve these objectives amongst over 6,000 add-ons that live on the site. Third, we need to figure out a way to push the movement suite to those who need it the most – other than promoting it on the add-ons site.

I continue to seek advice, and have learned a lot over the past few days from Nicholas Reville at the Participatory Culture Foundation as well as Atul Varma and Paul Kim at Mozilla. These conversations are helping me to move past the “why” and on to the “how”.

Posted in Movement, Mozilla, Uncategorized | 9 Comments »

build your movement here

Posted by suneelgupta on November 5, 2008

At MozCamp Europe, where I met many members of the Firefox community, it became clear to me that Mozilla hasn’t just built a product…it has built a movement. I wonder if the next step is to help others build theirs.

LinkedIn recently created a suite of applications to enable its users to have a stronger professional web presence. The question is whether Mozilla should create a similar suite of applications to strengthen web capabilities for movements and if so, what kinds of tools should be included in the suite?

mission-pic-22

My sense is that developing a “Movement Suite” makes sense for three reasons. First, in recent weeks, we have started to think hard about how to engage a broader public.  One clear way to accomplish this is to support a long tail of missions that need to leverage the web to accomplish their goals. Second, Firefox-based movements would organically attract and retain new people to the user community. Third, making the web a better tool for social good aligns with Mozilla’s overall mission to make the web a healthier place.

If we agree that this makes sense, then let’s think about the type of tools a Movement Suite would include.  Atul Varma and I brainstormed about this for a bit and developed some initial thoughts:

1. A mass-mailing tool for email campaigns. For example, a Mail Chimp type tool to help movements design compelling emails and distribute them at scale.

2. A discussion tool to promote ideas and encourage discussion. Atul pointed out that of the 15 candidates that recently for the San Francisco Board of Education, only 7 of them set up websites, and only 1 of those 7 had a campaign blog.

3. A concept sharing tool to help collaborate on vision. For example, LinkedIn included Slide Share in their application suite and we could consider including a similar tool.

Those are just some initial thoughts and this list needs expansion. If you wanted to start a new movement today, what types of tools would you need to get it off the ground quickly?

Posted in Movement, Mozilla | 5 Comments »